Readers: Each of the following is wrong. Each word is an absolute. It cannot be modified. But bad writers make this mistake on a regular basis.
• Very unique
• Most iconic
• Very pregnant
• More overwhelmed
• Very dead
• Most unique
• Very fatal
• More straight
• Very right
• More dead
• Very final
• More identical
• Very wrong
• Most perfect
Watch this on video! https://youtu.be/KRWAhcl8zdY
Next: Now where did I leave that modifier?
Readers: "Something Went Horribly Wrong," features samples of bad writing we see nearly every day. You can participate! Be our duly deputized “grammar police:” Your motto: “To protect and correct.” Send in your photos of store signs, street signs, newspaper headlines, tweets, and so on. It doesn’t have to be a grammatical error. It can be just what we call “cowardly writing.” Include your name and home town so we properly can credit you. You're free to add a comment, although we reserve the right to edit or omit. Now get out there! Send to Eliot@eliotkleinberg.com
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NOTE: Eliot and Lou Ann are available for speaking engagements, and can travel. Reach us through the comments section. Just think of all of your employees getting back to work on a Monday, their heads filled with all the ways we’ve shown them to be better communicators!