Stay focued!
This checks so many redundancy redundacy boxes! “Attention” is superfluous, but we’ll let that one go. But can anyone successfully argue why we need “Jan 5th?” Say it aloud: “We will be closed starting Dec. 31 and will open Jan. 6 at our new location.” Done.
Welcome Miss Place Modifier!
Pam DaValle
The Horribly Wrong team shares everyone’s heartbreak at the devastating January 2025 wildfires in Southern California. This misplaced-modifier headline suggests the pregnant wife burned down with the house. Good news: She didn’t. It also suggests the actor choked up during a talk with a reporter while the house burned. It was afterward.
Oy! Misplacing that modifier is no mitzvah. Your elbow is not a leather-covered box filled with prayer scrolls.
She didn’t split three years ago at the 2025 Grammys. That would require time travel. It was at the 2025 Grammys when she discussed her split of three years earlier.
These are misplaced modifiers. No one ordered DEI employees or a student or federal workers or a deported man or charges to do anything. Others were ordered do these things.
Another misplacement. Yeesh. Some inside baseball: In the internet age, with stories posted right away, reporters began writing that someone “did not immediately respond to requests for comment.” The idea was to clean up the story later for print. In this case, maybe this is a way-too-pushy reporter.
Here’s another. Shepard didn’t get arrested after finding the items in a storage unit belonging to Shepard. He got arrested after authorities found the items.
And, yeah, this one, too. This was not the worst market drop since 2020 over tariffs. It was the worst market drop since 2020, period. The one in 2020 was over COVID.
This satire page, poking fun at Hollywood’s diversity, was suggesting the comedian sued Hollywood because he was overly white. But this headline is saying it’s Hollywood that’s overly white. Satire is much funnier when it makes sense.
And we go to the video archives for Segment 88: Ben Franklin’s Hat.
Readers: "Something Went Horribly Wrong" features samples of bad writing we see nearly every day. You can participate! Be our duly deputized “grammar police.” Your motto: “To protect and correct.” Send in your photos of store signs, street signs, menus, TV news graphics, newspaper headlines, tweets, and so on. It doesn’t have to be a grammatical error. It can be just what we call “cowardly writing.” Include your name and hometown so we properly can credit you. You're free to add a comment, although we reserve the right to edit or omit. Now get out there! Send to Eliot@eliotkleinberg.com
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NOTE: Eliot and Lou Ann are available for speaking engagements, and can travel. Reach us through the comments section. Just think of all of your employees getting back to work on a Monday, their heads filled with all the ways we’ve shown them to be better communicators!